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Our new-world response to the age-old problem.

Before UpWest, talented Israeli founders shared the same roadblocks at the same steps: no access to the larger market, no voice in the global discussion, and no ecosystem explicitly designed to help them raise capital to support and scale Israeli innovation in the US.

So we decided to build it.

We started the same way all our founders do, by bootstrapping and leveraging our personal and professional networks over conversations in cafés after our everyday jobs, scribbling down ideas on napkins, and designing a dream without foundations or funding — only a working philosophy.

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Together, we’ve come a long way.

With more than ten years of experience amplifying the largest Israeli founder network in the United States and helping our portfolio raise more than $1.5 billion in follow-on investments, we are reaffirmed daily that we are built on the foundations of our founders.

Meet the Team

Shuly Galili

Shuly Galili

Founding Partner

A founding UpWest partner, Shuly’s unstoppable drive alongside Silicon Valley’s leading tech giants, investors, and business leaders helped her to found the California Israel Chamber of Commerce serving a network of 10,000+ companies and securing millions in venture capital, establishing global offices and R&D centers, and branding Israel’s emerging tech industry in Silicon Valley.

Gil Ben-Artzy

Gil Ben-Artzy

Founding Partner

Gil co-founded UpWest, opening and opened the firm’s Silicon Valley Office. Gil forged his path as an early executive at Yahoo!, Gil led the company’s strategy & acquisitions, driving business for the tech Infrastructure organization while managing relationships with the Israeli ecosystem of investors, entrepreneurs, and startups. Gil orchestrated the acquisition of Yahoo!’s first Israel-based startup, FoxyTunes, opening the company’s first R&D center in Haifa.

Assaf Wahrhaft

Assaf Wahrhaft

Partner

An UpWest partner, Assaf earned his stripes with over 20 years of experience in the tech industry, previously a Partner at Viola Credit, a part of Viola Group, Israel’s largest multi-strategy tech investment group. Assaf working closely with extraordinary companies to help plan and land their growth capital and has been profiled in Globes Magazine’s 40 Under 40 Promising Young Leaders.

Liron Petrushka

Liron Petrushka

Senior Advisor

Both an UpWest as a founding partner and senior advisor to the fund, Liron invested in and played an active role in companies including PageOnce, LendingClub, Pets.com, Silver Helm, Unified Dispatch, and Local Music. In previous lives, Liron has been founder and CEO of several technology companies, including Commercebid.com, acquired by Commerce One, where he helped form the company’s Auction Services serving as Vice President and General Manager, growing the division to over 200 people with operations in 14 countries.

Lia Cromwell

Lia Cromwell

Principal

Our Tel Aviv-based principal, Lia, previously learned the ropes to and spearheaded financial research at CreditSights, a New York-based boutique firm, where she was part of the TMT group covering North American and European Media. Lia’s global background spans from Israel to Washington D.C., where she worked in business development for FiscalNote, the regulatory startup helping government affairs professionals manage key issues & track legislation.

Gil Birnboim

Gil Birnboim

Head of Platform

Gil joined UpWest as Head of Platform, equipped with years of experience working along startups and founders in various fields and domains. Leading Innovation and Partnerships for Comcast Innovation Labs Gil was responsible for identifying, evaluating, and promoting potential tech partnerships between Israeli startups and the Comcast group across all of its products and business lines. Gil continued her journey as Program Manager at Nex3, where she drove the operations of the company’s startup incubator, developed deal-flow, and built beneficial relationships with key contacts across Silicon Valley and the global tech ecosystem. Gil cut her teeth as Client Partner at Morillass, specializing in research, strategy, brand design, and innovation.

Michelle Serpa

Michelle Serpa

Office Manager

Michelle brings UpWest and our portfolio over 11 years of office management experience in the startup sphere, most recently flexing her skills at Quova, an IP geolocation company acquired by Neustar and Golden Gate Capital.

Shuly Galili
Gil Ben-Artzy
Assaf Wahrhaft
Liron Petrushka
Lia Cromwell
Gil Birnboim
Michelle Serpa