Our new-world response to the age-old problem.

A founding UpWest partner, Shuly’s unstoppable drive alongside Silicon Valley’s leading tech giants, investors, and business leaders helped her to found the California Israel Chamber of Commerce serving a network of 10,000+ companies and securing millions in venture capital, establishing global offices and R&D centers, and branding Israel’s emerging tech industry in Silicon Valley.

Gil co-founded UpWest, opening and opened the firm’s Silicon Valley Office. Gil forged his path as an early executive at Yahoo!, Gil led the company’s strategy & acquisitions, driving business for the tech Infrastructure organization while managing relationships with the Israeli ecosystem of investors, entrepreneurs, and startups. Gil orchestrated the acquisition of Yahoo!’s first Israel-based startup, FoxyTunes, opening the company’s first R&D center in Haifa.

An UpWest partner, Assaf earned his stripes with over 20 years of experience in the tech industry, previously a Partner at Viola Credit, a part of Viola Group, Israel’s largest multi-strategy tech investment group. Assaf working closely with extraordinary companies to help plan and land their growth capital and has been profiled in Globes Magazine’s 40 Under 40 Promising Young Leaders.

Both an UpWest as a founding partner and senior advisor to the fund, Liron invested in and played an active role in companies including PageOnce, LendingClub, Pets.com, Silver Helm, Unified Dispatch, and Local Music. In previous lives, Liron has been founder and CEO of several technology companies, including Commercebid.com, acquired by Commerce One, where he helped form the company’s Auction Services serving as Vice President and General Manager, growing the division to over 200 people with operations in 14 countries.

Our Tel Aviv-based principal, Lia, previously learned the ropes to and spearheaded financial research at CreditSights, a New York-based boutique firm, where she was part of the TMT group covering North American and European Media. Lia’s global background spans from Israel to Washington D.C., where she worked in business development for FiscalNote, the regulatory startup helping government affairs professionals manage key issues & track legislation.

Gil joined UpWest as Head of Platform, equipped with years of experience working along startups and founders in various fields and domains. Leading Innovation and Partnerships for Comcast Innovation Labs Gil was responsible for identifying, evaluating, and promoting potential tech partnerships between Israeli startups and the Comcast group across all of its products and business lines. Gil continued her journey as Program Manager at Nex3, where she drove the operations of the company’s startup incubator, developed deal-flow, and built beneficial relationships with key contacts across Silicon Valley and the global tech ecosystem. Gil cut her teeth as Client Partner at Morillass, specializing in research, strategy, brand design, and innovation.

Michelle brings UpWest and our portfolio over 11 years of office management experience in the startup sphere, most recently flexing her skills at Quova, an IP geolocation company acquired by Neustar and Golden Gate Capital.