Approach
What We Look For
We lead investments in pre-seed and seed stage rounds. We have
the flexibility to invest the right amount of capital to companies
depending on their domain and stage.
Pre-Seed
$100k - $500k investment
For these investments, we are looking for startups that have a great idea, focused on finding customers to validate your vision, and are working on building an MVP. These entrepreneurs are looking to set up their business operations in the US as soon as possible to gain valuable customer insights, create partnerships, and build the momentum needed to grow your business rapidly.
Seed
$750k - $2M investment
For seed rounds, we are looking for startups that have proven there is market fit and demand for their product. Startups at this stage should be focused on beginning to scale the business, optimizing the product and obsessed with customer success.
Our Partnership
As founders ourselves, we know how important it is to have people that can really help you through those turbulent times. Accordingly, we give our portfolio companies more than just a check: we provide ongoing mentorship to tackle market penetration, customer development, and access to top partners and investors. We are partners for the long-haul.
Upon our investment, the founders spend meaningful time in our Silicon Valley office, engaging directly with the UpWest team to crystalize go-to-market strategy, connect with partners/customers, and learn the best practices of breaking into the US market. For our portfolio companies, it is common to set up sales & marketing offices in the US while keeping the R&D in Israel. Our entrepreneurs take on the US market with the support of our previous founders who are passionate about their ventures and happy to assist our new companies.
