We fund and fast-track Israeli founders breaking into the US market. Leading pre-seed & seed rounds. Investing early. Really early.
We seed superpowers
Just like we did for SentinelOne, which delivers endpoint security software that defends against every type of attack, at every stage in the threat lifecycle.
Tomer Weingarten
CEO & Co-Founder
Shely Aronov
CEO
The Latest
Blog
What We’d Share With Every Founder Ahead of 2025
As we reflected on the past year and looked ahead to 2025, our team kept coming back to three specific insights. If we could sit down with every founder that is starting a new venture in 2025, these are the lessons we’d tell them. And yes, AI made its way into this list…more than once 
Blog
Shared Journeys, Amplified Growth: The UpWest Founders Community
Building a founder community is much like finding product-market fit — it requires real immersion, deep listening, and constant adjustment. Over the years, we’ve built the largest portfolio of Israeli startups in the US, and our approach to supporting founders reflects that experience. For us, building a strong community means staying in touch with our founders and responding to their evolving needs. Our annual retreat is one of those moments where we pause, listen, and fine-tune the “fit” of our community.
News
Congratulations, Lia! Welcoming Our New Partner at UpWest
Today we announce the promotion of Lia Cromwell to Partner at our fund!
Since joining us in 2017, it has been incredible to witness Lia’s growth and her impact on the local tech ecosystem. Over the years, she has engaged with hundreds of startups, initiated some of our most successful investments, and become a trusted partner to many in the Israeli startup community. Her dedication, hard work, and passion have truly entrenched her in the ecosystem, and we’re proud to elevate her to this next step in her career.
